AI-Powered Advanced Digital Marketing Course
Master SEO, social media, Google and Meta Ads, content, email, analytics and e-commerce while working with more than 20 AI marketing tools, including ChatGPT, Canva AI and Midjourney. Train in the classroom, build live projects and finish with a 2-month internship.
- 6 Months120 hours of training
- OfflineInstructor-led classroom
- 2 MonthsInternship with live work
- 30+Certifications
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A complete, job-oriented digital marketing program built around AI
NIPSTec's AI-Powered Advanced Digital Marketing Course is built for aspiring marketers and working professionals who want practical, current skills. You study core marketing principles alongside the AI tools that marketing teams rely on every day.
Over 75 topics in six modules, you will cover SEO, search and social advertising, content and email marketing, website building, e-commerce, web analytics and marketing automation. Each module pairs classroom teaching with hands-on work, such as campaign exercises, case studies and client-style projects.
Looking for a digital marketing course in Malviya Nagar, Delhi? NIPSTec delivers this program as offline, instructor-led training at its Malviya Nagar centre in South Delhi. You learn face to face with your trainers and practise on live projects in every class.
The program closes with portfolio building, interview preparation and a 2-month internship. You finish with real work experience and the confidence to start a career, grow your own business or work as a freelancer.
- SEO
- Google Ads
- Meta Ads
- Social Media Marketing
- Content Marketing
- Email Marketing
- WordPress & WooCommerce
- Canva & AI Design
- ChatGPT & AI Tools
- Google Analytics 4
- 6 months Β· 120 hoursCourse duration
- Offline classroomInstructor-led training
- 75 topics Β· 6 modulesFrom foundations to career prep
- 20+ AI toolsChatGPT, Canva AI, Midjourney and more
- 2-month internshipLive work with mentorship
- 30+ certificationsNIPSTec certificate plus tool-based certificates
Practical skills, current tools and real experience
Comprehensive curriculum
Designed for complete beginners and for experienced professionals who want to refresh their skills.
Hands-on learning
Real-world projects, case studies and live campaigns let you apply every tool you learn and prepare you for the job.
AI built into every module
Use more than 20 AI tools for research, content, design, video, advertising and automation throughout the course, not in a single add-on lesson.
Certification and networking
Earn a professional certification that strengthens your resume, and build your network through interactive classes and group projects.
75 topics across 6 modules
The program begins with marketing foundations and design, then moves through SEO, AI tools, advertising, e-commerce and analytics. It ends with career preparation and an internship. Select a module to see its topics.
- 6 modules
- 75 topics
- 120 hours
- 2-month internship
01Foundations, Design & Websites
14 topics Β· strategy, branding, design, WordPress and WooCommerce
- Introduction to digital marketing and branding: the marketing ecosystem, funnel, buyer journey and branding basics
- Digital marketing strategy and campaign planning: KPIs, budget allocation, roadmaps and reporting
- Creating a marketing strategy: go-to-market planning, competitive positioning and strategic planning
- Marketing psychology and consumer behaviour: AIDA, persuasion, colour theory and buyer personas
- Canva and Canva AI design: logos, social media creatives, ad banners and AI-assisted design
- Logo creation: brand identity, logo design tools, colour palettes and typography
- Video marketing and Reels editing: Reels, Shorts, scripting, basic editing and thumbnails
- Domain and hosting setup: buying a domain, configuring hosting, SSL and going live
- Websites without code: Wix, Squarespace and Webflow basics
- WordPress basics and theme setup: installation, theme customisation, pages, plugins and menus
- Advanced WordPress: Elementor, speed optimisation, security, backups and staging
- WooCommerce setup and management: product pages, cart, checkout, payment gateways and inventory
- Advanced WooCommerce marketing: coupons, abandoned-cart recovery and WooCommerce SEO
- Landing page design and optimisation: page builders, CTA design, copywriting frameworks and conversion
02SEO & Content Marketing
15 topics Β· technical SEO, local SEO, AEO, GEO and content
- Search engine algorithms: how Google works, algorithm updates and ranking factors
- SEO fundamentals and keyword research: on-page and off-page SEO, keyword tools and competitor analysis
- Technical SEO and Core Web Vitals: schema, site speed, crawling, sitemaps and mobile-first indexing
- SEO audits and reporting: full site audits with Screaming Frog and Ahrefs, and fixing issues
- Competitor analysis: SEMrush and Ahrefs research and gap analysis
- Local SEO and Google Business Profile: the local pack, citations, NAP consistency and Maps SEO
- Google Search Console: indexing, coverage issues, performance reports and sitemaps
- Bing Webmaster Tools: Bing indexing, Bing SEO and webmaster reports
- AEO (Answer Engine Optimisation): Google AI Overviews, featured snippets and FAQ schema
- GEO (Generative Engine Optimisation): getting cited by ChatGPT, Perplexity, Gemini and other AI search tools
- LLMO and SXO: LLM optimisation, search experience, entity SEO and UX for SEO
- Content marketing: pillar pages, topic clusters, content calendars and repurposing
- Content research and creation: research methods, visual content, infographics and Canva posts
- Professional blogging: blog setup, writing, SEO blogging and niche selection
- Voice search and video SEO: conversational queries, YouTube SEO, Shorts and Google Discover
03AI Tools for Marketing
8 topics Β· ChatGPT, prompting, AI campaigns and automation
- ChatGPT for digital marketing: prompts, content creation, ad copy and SEO writing with AI
- Introduction to AI prompting: chain-of-thought, role prompting and advanced templates
- 20+ advanced AI marketing tools: Jasper, SurferSEO, Perplexity, Midjourney and more
- AI-based campaigns: AI-driven ad campaigns, smart targeting and performance AI
- AI content strategy: AI content calendars, topic clusters and automated publishing workflows
- AI image and video creation: Midjourney, DALLΒ·E, HeyGen, Pictory and InVideo AI
- Marketing automation with Zapier and Make: workflow automation, lead routing and multi-tool integrations
- AI chatbots and live chat: ManyChat, Tidio, WhatsApp bots and live chat setup
04Social Media & Paid Advertising
14 topics Β· social platforms, Google Ads, Meta Ads, LinkedIn Ads and CRO
- Social media marketing: Instagram, Facebook, LinkedIn, X and YouTube strategy
- Meta Business Suite: setup, scheduling, inbox and insights
- Social media automation: Buffer, Hootsuite, scheduling tools and auto-posting
- YouTube marketing: channel setup, monetisation, SEO, Shorts and the community tab
- Quora marketing: Quora SEO, answer marketing and Quora Ads basics
- LinkedIn marketing and personal branding: creator mode, newsletters, thought leadership and B2B leads
- Google Ads (Search and Display): campaigns, keyword bidding, Quality Score and ad extensions
- Google Merchant Center: product feeds and Shopping campaigns
- Remarketing: RLSA, dynamic remarketing, custom audiences and pixel setup
- Demand Gen ads: Google Demand Gen campaigns, discovery ads and YouTube feeds
- Performance marketing: Performance Max, smart bidding, ROAS and ROI tracking
- Meta Ads (Facebook and Instagram): Ads Manager, audiences, lead generation, retargeting and the Pixel
- LinkedIn Ads: B2B targeting, sponsored content, InMail and lead gen forms
- Conversion rate optimisation: heatmaps, Hotjar, A/B testing and funnel optimisation
05Email, E-Commerce & Monetisation
9 topics Β· email automation, lead generation, e-commerce and earning online
- Email marketing: campaigns, list building, open rates and Mailchimp
- Advanced email automation: drip sequences, behavioural triggers, segmentation and A/B testing
- WhatsApp Business marketing: WhatsApp API, broadcasts, catalogues, WATI and AiSensy
- Lead generation for businesses: lead magnets, forms, landing pages and CRM basics
- E-commerce store creation: store setup, product listings, categories and payments
- E-commerce marketing: Shopping ads, marketplaces, product SEO and cart recovery
- Dropshipping with Shopify: the dropshipping model, Shopify setup, supplier sourcing and ads
- Affiliate marketing: affiliate programs, outreach, commission models and tracking
- Google AdSense and blog monetisation: AdSense setup, ad placement, blog revenue and RPM
06Analytics, Strategy & Career
15 topics Β· GA4, GTM, Looker Studio, freelancing, interviews and internship
- Google Analytics 4: traffic analysis, conversion tracking, reports and goal setup
- Advanced Google Tag Manager: custom triggers, GA4 events and the Facebook Pixel via GTM
- Looker Studio: custom dashboards, data connectors and client-ready reports
- Funnel marketing: TOFU, MOFU and BOFU strategy, funnel building and automation
- Online reputation management: review management, brand monitoring, crisis handling and Google Business Profile
- The digital marketing tool stack: SEMrush, Ahrefs, Canva, GA4 and GTM
- Influencer marketing and personal branding: creator outreach, briefs, micro-influencers and brand identity
- Portfolio building: a live portfolio website, project showcase and case studies
- Freelancing: Fiverr, Upwork, proposals, pricing and client contracts
- Agency setup and client management: agency models, retainers, client reporting and proposals
- Case study discussions: real brand case studies, campaign analysis and key learnings
- Resume building: a digital marketing resume, ATS optimisation and LinkedIn profile
- Interview preparation: common interview questions, technical rounds, HR preparation and mock sessions
- Assessments and assignments: final project submission, peer review and performance evaluation
- 2-month internship program: a live internship with real work experience, mentorship and a certificate
What you will be able to do
Plan marketing strategy
Create digital marketing strategies and campaign plans with clear KPIs, budgets, funnels and buyer personas.
Grow organic traffic
Research keywords, run technical SEO audits, optimise for local search and AI answer engines, and plan your content.
Run paid campaigns
Create and optimise Google, Meta and LinkedIn ad campaigns, including Shopping, remarketing and Performance Max.
Build websites and stores
Launch WordPress websites, WooCommerce and Shopify stores, and landing pages designed to convert.
Work faster with AI
Use ChatGPT and other AI tools for content, design, video, chatbots and marketing automation.
Measure and report
Track results with GA4 and Google Tag Manager, and present them in client-ready Looker Studio dashboards.
Learn by doing, then prove it with real work
Every module combines classroom teaching with practical work, including live projects, campaign exercises, case studies and portfolio building. Training follows NIPSTec's three-step approach.
Pre-training assessment
We assess your current level before training begins, so your classes start at the right point.
Expert-led classes
Instructor-led classroom sessions with hands-on practice on real tools, campaigns and case studies.
Post-training evaluation
Assessments, assignments, a final project and peer review show what you can do.
2-month internship program
Work on live projects during a 2-month internship, with mentor guidance, and receive an internship certificate. Together with your portfolio website and case studies, it gives employers and clients clear proof of your skills.
Industry-standard tools you will use
Get hands-on training with the tools digital marketers use every day, including more than 20 AI marketing tools.
AI & content
- ChatGPT
- Jasper
- SurferSEO
- Perplexity
- Midjourney
- DALLΒ·E
- HeyGen
- Pictory
- InVideo AI
- Canva AI
SEO
- Google Search Console
- Bing Webmaster Tools
- SEMrush
- Ahrefs
- Screaming Frog
- Google Business Profile
Advertising & social
- Google Ads
- Google Merchant Center
- Meta Ads Manager
- Meta Business Suite
- LinkedIn Ads
- Buffer
- Hootsuite
Analytics & optimisation
- Google Analytics 4
- Google Tag Manager
- Looker Studio
- Hotjar
Websites & e-commerce
- WordPress
- Elementor
- WooCommerce
- Shopify
- Wix
- Squarespace
- Webflow
- Canva
Email, automation & freelancing
- Mailchimp
- Zapier
- Make
- ManyChat
- Tidio
- WATI
- AiSensy
- Fiverr
- Upwork
Designed for beginners and professionals alike
Students and fresh graduates
Start a career in digital marketing with practical skills, a portfolio and internship experience.
Working professionals
Upgrade your skills with the latest platforms and AI tools, or move into a digital marketing role.
Entrepreneurs and business owners
Promote your business online, from your website and social media to paid ads and e-commerce.
Aspiring freelancers and creators
Learn how to win clients on Fiverr and Upwork, build a personal brand or run your own online store.
No technical background is required. The curriculum starts with the fundamentals and builds gradually towards advanced SEO, advertising and AI tools, with mentor support throughout.
Everything you need to know before you join
- Duration
- 6 months Β· 120 hours
- Mode
- Offline classroomInstructor-led training
- Location
- D-82, First Floor, Malviya Nagar, New Delhi 110017A short walk from Malviya Nagar Metro Station (Yellow Line)
- Eligibility
- No prior technical background requiredStudents, graduates, professionals and business owners
- Certification
- Professional Digital Marketing certification from NIPSTecPlus certificates from the tool-based modules (30+ certifications in total)
- Fees & payment
- Contact a counsellor for current fees and offersPay by cash, card, UPI or bank transfer. Instalments and no-cost EMI are available.
Roles you can target after the course
The course prepares you for in-house and agency roles, or for working independently.
- Digital Marketing Specialist
- Social Media Manager
- SEO Specialist
- PPC Specialist
- Content Marketer
- Email Marketing Specialist
- Digital Marketing Analyst
- E-commerce Manager
Or work independently
- Freelance digital marketer on Upwork and Fiverr
- Your own e-commerce website
- Dropshipping business
- Content creator or influencer
Support to help you land the right role
Career guidance
Expert advice to help you plan your career path.
Resume building
A tailored digital marketing resume, optimised for applicant tracking systems.
LinkedIn profile
A strong profile that attracts the right opportunities and connections.
Placement preparation
Dedicated placement support to help you apply with confidence.
Placement network
Access to a growing network of companies and hiring opportunities.
3-day interview preparation
Mock interviews, technical and HR rounds, and communication practice.
Training experience since 2001
Experienced trainers
Qualified trainers with hands-on experience of real digital marketing campaigns.
Live projects
Practical experience through projects, campaign exercises and case studies.
Career-focused learning
Resume building, interview preparation and career guidance are part of the course.
Industry-relevant curriculum
Current platforms, practices and AI tools taught in a structured, practical program.
With more than 25 years of experience, NIPSTec is an ISO 9001:2015 certified training organisation that has trained over 1 lakh learners. It provides industry-aligned training for students, professionals, corporate teams and government departments.
What our students say
I joined the Digital Marketing Course to build a career in marketing. The instructors are highly knowledgeable and make SEO, ads and AI tools easy to understand. Highly recommended!
It's not just a course, it's a complete learning journey. I really liked the hands-on experience with real ad campaigns at NIPSTec.
A great time learning digital marketing at NIPSTec. SEO, social media and AI tools were all covered practically. Thank you, NIPSTec.
Frequently asked questions
How long is the Digital Marketing Course?
The course lasts 6 months (120 hours) and is taught offline in the classroom. It is followed by a 2-month internship program.
Where are the classes held?
Classes are held at NIPSTec's Malviya Nagar centre at D-82, First Floor, Malviya Nagar, New Delhi 110017. The area is centrally located in South Delhi and is easy to reach from Saket, Hauz Khas, Panchsheel Park and Chirag Delhi.
Is the centre easy to reach by metro?
Yes. Malviya Nagar Metro Station on the Yellow Line is a short walk from the centre, and interchange stations connect you to the rest of Delhi.
Who can join this course?
Students, fresh graduates, working professionals who want to upgrade their skills, and entrepreneurs who want to market their own business can all join.
Is digital marketing difficult to learn?
Not at all. No technical background is required. The curriculum starts with the fundamentals and builds gradually towards advanced SEO, advertising and AI tools, with mentor support throughout.
How is the course taught?
Each module combines structured classroom teaching with hands-on practice through live projects, campaign exercises and case studies, so you learn by doing and not through lectures alone.
Are the trainers experienced in digital marketing?
Yes. All our trainers are qualified professionals with industry experience in real digital marketing campaigns.
Will I receive a certificate?
Yes. After you complete the course successfully, you receive a professional Digital Marketing certification from NIPSTec, along with certificates from the tool-based modules.
Does the course include placement support?
Yes. Placement support includes career guidance, resume building, LinkedIn profile optimisation, access to NIPSTec's placement network and a 3-day interview preparation program.
How can I pay the course fee?
You can pay the fee by cash, card, UPI or bank transfer at the Malviya Nagar centre. Instalment and no-cost EMI options are also available. Please contact a counsellor for the current fee structure and offers.
Talk to a counsellor about the next batch
Share your details and our counsellor will call you within 24 hours with batch timings, fees and current offers.
- 6 months Β· 120 hours of classroom training
- 75 topics, including 20+ AI marketing tools
- 2-month internship and placement support
- Instalments and no-cost EMI available